Roofing Contractor Closes 68% More Jobs Without Adding a Single Salesperson

The Problem

A roofing company with a 5-person crew was generating 25–30 leads per month from Google Ads and word of mouth. They were closing about 6–8 jobs — a 25% close rate that the owner felt was far below what it should be.

When we dug into the process, the issue was clear: leads came in, someone called them back within a day or two, went out for a quote, and then… nothing. No follow-up after the quote. If the customer didn't call back themselves, the job was lost. The owner figured if people didn't call, they weren't interested. In reality, most of them had just gone with whoever followed up.

What We Built

Immediate Lead Response

Every new lead now gets an SMS within 60 seconds: "Hi [name], thanks for reaching out about your roof — I'll call you to arrange a free inspection. In the meantime, here's what to expect: [link to process page]." The call rate before the owner reaches out jumped from 45% to 78% because leads felt acknowledged immediately.

Quote Follow-Up Sequence

This was the biggest revenue unlock. After a quote is sent, a 10-day follow-up sequence runs automatically: a same-day "just checking you received the quote" SMS, a follow-up 3 days later highlighting their guarantee and references, a message on day 7 addressing the most common objection (price), and a final message on day 10 with a limited-time offer.

Before this, maybe 20% of quotes got any follow-up at all. After, 100% got a structured sequence. Close rate on quoted jobs went from 32% to 61%.

Review Generation After Completion

Every completed job triggers a review request 24 hours after the crew leaves. The company went from 14 Google reviews with a 3.9 rating (two old bad reviews were dragging it down) to 67 reviews with a 4.8 rating in 4 months. The impact on inbound Google enquiries was significant — they went from 8 organic enquiries per month to 22.

Results After 90 Days